Helvetica. Un carattere così comune che può essere immediatamente riconosciuto da quasi tutte le persone del mondo. Il suo popolare disegno a carattere svizzero realizzato è stato utilizzato in tutto il mondo da grandi aziende, dal governo degli Stati Uniti, dai sistemi di trasporto e dalle maggiori pubblicazioni, per citarne alcuni. È il carattere più diffuso di sans-serif e la sua influenza è visibile in vari segni, grandi giornali e riviste, loghi aziendali e un numero infinito di imballaggi del prodotto. La sua distribuzione e l'uso è quanto onnipresente come l'aria che respiriamo, per cui ha solo senso che Mondaine ha deciso di introdurre una collezione di orologi unica che sarà influenzata e modellata dalla nota e familiare caratteristica.
La collezione Mondaine Helvetica No1 è stata la prima ad integrare il carattere riconoscibile nei suoi orologi, con il famoso "1" inserito nel disegno della custodia ei numeri del quadrante vengono impostati con un carattere leggero, regolare e grassetto. Il carattere riconoscibile rendeva il quadrante facile da leggere ed elegante da guardare, consentendo ai modelli di essere visti come un vero e proprio esempio di forza e precisione estetica. Mentre la collezione Mondaine Helvetica si è conquistata con successo e ha ottenuto un consumatore fedele, il marchio ha deciso che avrebbe senso solo creare una serie ispirata e formata dal rinomato tipografo e designer Erik Spiekermann.
Nel decidere di introdurre una nuova collezione creativa e innovativa, Mondaine ha voluto assicurarsi che avrebbero preso consigli e suggerimenti di progettazione solo dai migliori del settore. Quindi chi meglio chiedere di venire a bordo di un designer leggendario che ha e continua ad avere un impatto pesante sul tema della tipografia e del design contemporaneo.
Grazie alla visione ingegnosa di Erik, all'inserimento professionale e alla direzione, Mondaine è riuscita a costituire una linea di orologi che non solo sono considerati semplici ed eleganti, ma anche eleganti e forti nella convinzione. Mentre gli orologi sono un argomento affascinante in sé, ciò che è ancora più affascinante è la storia dietro la leggenda che ha avuto un'enorme influenza sul modo in cui Mondaine progetta i suoi prodotti.
One of the main reasons Mondaine chose to partner with the legendary Erik Spiekermann was due to his extensive knowledge and experience working with typography and graphic design. Mondaine felt confident that by partnering with Erik, he would provide the best insight, ideas, and proper assistance when creating the collection. To commemorate Erik for his efforts in helping to create the extraordinary collection series, Mondaine felt an obligation to pay homage to Erik's work by researching and divulging into his past to really understand how an influential pioneer and innovator rose to the top in his industry.
Born and raised in Germany, Erik first established his lucrative career at the University of Berlin. During his time there, he first came in touch with the subject of typography which led him to go on and open his own printing press in the basement of his own home. After graduating, he packed his bags and moved to London where he spent an entire decade teaching at the London College of Printing and freelancing as a graphic designer for several consulting agencies. Being as ambitious and assiduous as he was, he took his abundant knowledge and experience back to Berlin, where he partnered with two other graphic designers and founded MetaDesign. The success and prosperity of the business allowed it to expand to the U.S. and the U.K. At MetaDesign, Erik was able to lead and develop multiple projects for notable clients such as Audi, Volkswagen, and Berlin Transit.
Erik’s love of graphic design and typography coupled with his determination to start another company inspired him and his spouse, Joan Spiekermann, to join creative forces and launch a company called FontShop, which was recognized as “the first mail-order producer and distributor of electronic fonts.” Soon after, Spiekermann’s talent and exquisite work were recognized and awarded by the Academy of Arts in Bremen, where he was bestowed with an incredible opportunity to take on an honorary professorship. In addition to that, the Art Center College of Design in Pasadena honored him with with a doctorate for his valuable and influential work in the field of graphic design.
Erik continued his work by partnering with famous publishers such as the British magazine, The Economist, for which he redesigned the look and layout of the magazine. He even shared his esteemed and rich knowledge with the world by publishing his own book, titled Stop Stealing Sheep & Find Out How Type Works. Spiekermann has also been known to dedicate his time and diligent efforts to formulating many commercial typefaces for several notable corporate design programs. In 2006, Erik was awarded once again with a Gold Medal at the German Federal Design Prize for his creation of a new type system which transformed the way information was viewed and spread. His valuable and generous contributions in typography and graphic design rightfully earned him an induction into the European Design Awards Hall of Fame, as well as the Lifetime Achievement Award from the German Design Prize. Most recently, he can be recognized from his appearance in the documentary film, Helvetica.
As you can see, the list of Erik Spiekermann’s accomplishments is close to endless. He is constantly being celebrated for his work and donations to the design industry, and that is only one of the many reasons Mondaine chose him to collaborate on creating a one-of-a-kind collection series that would resemble and feature his innovative, imaginative perspective and vision.
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